Packaging has to do several jobs at once. It has to attract attention on shelf, communicate the right product information, survive transit, open satisfyingly, and feel consistent with the rest of your brand. Most designers approach it as a graphic exercise. We approach it as a product.
We work on both the structural and graphic dimensions of packaging. Structural work means understanding the dieline, the material constraints, the print process and the costs before we begin designing. Graphic work means adapting your visual identity for a three-dimensional surface with different lighting, angles and consumer behaviours than a flat screen.
Our process includes print specification review and coordination with your printer or packaging supplier. We deliver files that printers can actually use: print-ready PDFs with correct bleeds, colour profiles for the specified process, and technical notes so nothing gets lost in translation between design and production.
WHAT IS INCLUDED
DELIVERY
Packaging projects run 3 to 5 weeks depending on complexity and number of SKUs.