Discovery, research and creative brief. We understand your business, your audience and what makes you genuinely different. This is where the strategy comes from.
Core identity development. Logo, colour, type and the foundational visual system. Two or three directions, presented with rationale. One chosen and developed fully.
Application and extension. How the identity lives across packaging, editorial, digital and environmental contexts. Each touchpoint resolved properly.
Detail and delivery. Every file, every format, every specification your team needs to maintain the standard we set together. Documentation included.
Root
Discovery, research and creative brief. We understand your business, your audience and what makes you genuinely different. This is where the strategy comes from.
Trunk
Core identity development. Logo, colour, type and the foundational visual system. Two or three directions, presented with rationale. One chosen and developed fully.
Branch
Application and extension. How the identity lives across packaging, editorial, digital and environmental contexts. Each touchpoint resolved properly.
Leaf
Detail and delivery. Every file, every format, every specification your team needs to maintain the standard we set together. Documentation included.