Design rooted in craft.
Brand identity, packaging, editorial and digital design for businesses that understand the value of considered visual work.
What we make.
Logo, colour, type, and the complete system of elements that makes your brand instantly recognisable anywhere.
Structural and graphic design for product packaging, labels and physical brand touchpoints.
Magazines, books, catalogues and reports designed with rhythm, hierarchy and purpose.
Custom illustration systems, surface patterns and visual storytelling for brands that want a distinctive look.
Templated design systems for social channels that let your team publish consistently without coming back to us for every post.
Interface design for web and mobile: from wireframe to production-ready design system that developers can build from.
A studio grown from Roma.
magicforestdesign started in Roma in 2021. The name is a deliberate reference to the way we think about design: not as decoration, but as an ecosystem. Good design grows from strong roots, has a structure that holds, and develops the kind of detail that makes things last.
We work mostly with Italian businesses, but the clients we find most interesting are those in transition: a producer expanding beyond the regional market, a professional services firm that has outgrown its original identity, a food brand ready to compete in premium retail. These are the projects that require real thinking rather than template-picking.
The studio is small, which means every project gets direct senior attention. We do not manage multiple layers of staff between the brief and the work.
"Design grows like a forest: from the roots of strategy to the leaves of detail."About
Selected projects.
Words from clients.
They understood immediately that we did not want to look like another organic brand. The result is something we are genuinely proud to put in front of buyers.
Within a month of launching the new identity we had more international enquiries than in the previous two years combined.
Law firms do not often think seriously about design. This was the first time I understood why they should.
How a project grows.
Discovery, research and creative brief. We understand your business, your audience and what makes you genuinely different. This is where the strategy comes from.
Core identity development. Logo, colour, type and the foundational visual system. Two or three directions, presented with rationale. One chosen and developed fully.
Application and extension. How the identity lives across packaging, editorial, digital and environmental contexts. Each touchpoint resolved properly.
Detail and delivery. Every file, every format, every specification your team needs to maintain the standard we set together. Documentation included.
Three ways to begin.
For businesses planting their visual identity for the first time.
Complete brand and design for businesses ready to grow.
Full creative direction for complex brands and multi-channel projects.